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TLC // Tan Liang Cheng

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A Monthly Curated Newsletter

When was the last time you received kindness from somebody? When was the last time you extended an act of kindness to someone else, and to what end? As it turns out, there can be tremendous merits and outcomes in paying forward a kindness received with a good deed to somebody else, especially when done out of gratitude. The concept of "Paying It Forward" is nothing new, but in our world, I believe we could do with more compassion and selflessness as it brings out the best in us.

The Art of Paying it Forward Without Spending a Dime

When we pay it forward we commit an act of selflessness that transcends our connection to other humans on the planet, elevating the human experience in a positive way. Whether it’s a showing of kindness, faith, or even compassion, it all makes a difference and can potentially trigger a chain reaction of reciprocated behavior.

 
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The Power of Altruism

Classical economics adopts a model that says people are primarily driven by material self-interest. Political science assumes that people are driven to maximize their power. But this worldview is clearly wrong. In real life, the push of selfishness is matched by the pull of empathy and altruism. This is not Hallmark card sentimentalism but scientific fact: As babies our neural connections are built by love and care. We have evolved to be really good at cooperation and empathy. We are strongly motivated to teach and help others.

 
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The Paying it Forward Paradox | Wayne Baker | TEDxUofM

 
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I seek to reach out to people who believe in safeguarding the interests of their loved ones. Let me know if I can be of help to someone you know or care about. We can make a difference to lives when it matters most. Cheers.
 
TLC // Tan Liang Cheng
 
 
 
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Testimonials and Referral Notes

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George Lau, Group Sales Manager | NTUC Income

Though we were acquaintances from school, I’ve gotten to know LC better over the years of my work in the bank and even now (in an insurance firm). We meet regularly and trade ideas and knowledge I am confident of having my planning done with him, as he is the rock foundation that will be around even as the corporate life takes me to different companies and destinations. Even though we are in the same industry, it helps to keep a lookout for my blind spots. I have personally introduced my parents and brother for planning as well, and therefore is a person I urge you to meet for a discussion. If at the end of the day your plans are well taken care of, as a friend, I will be assured as well

Darren Zhuang | Engineer, ST Engineering

Mr Liang Cheng is my army friend who is my insurance agent and for my family as well. You can speak with him if you have any questions and he will help you with it.

Pang Bee Chin, Project Manager/Materials Scientist | ST Engineering

Liang Cheng has been my insurance agent for more than 6 years. He is reliable and very efficient in handling my different enquiries and requests. We have came a long way now that he is also taking care of my other family members' Prudential accounts. Appreciate his assistance when they needed help and he provided valuable advice and information. I would recommend his services to anyone looking for a knowledgable and professional insurance agent.

Mr Khoo, Executive Director (Ret) | Group Property & General Services | UOB

Liang Cheng has been looking after my family and portfolio for the past 13 years, and has spanned across the Planning for my home and children as well. Have a good chat with him in your office and see how he may assist you for your years to come - he may be a valuable asset

Celia Hish, Executive Assistant | Facebook

I first got to meet Liang Cheng in the hospital - he had taken over my portfolio from an agent who had left... In the years we have had many discussions with regards to my planning and also the considerations for my family. He is someone that I recommend to my social friends as as well

Daniel Lim, Marcom Manager | Civil Service Club

It has been about 14 years since I have known LC from the army, and in the years throughout, he has been more than an agent. He is a family friend in which whom both sides of my parents and in-laws know about and go to for their insurance matters. He has the right attributes - attentive, informed and knowledgeable